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What Is A Monument Sign? | Sign Crafters Inc

by Sign Crafters, Inc. • November 29, 2023

In the world of commercial outdoor signage, monument signs stand out as a prominent and impactful way of showcasing a business. These signs are not just mere markers; they are a blend of design, branding, and architectural aesthetics that speak volumes about a business. As a custom sign company, Sign Crafters understands the importance of a well-designed monument sign. These signs are more than just a nameplate for your business; they are a statement piece that reflects your brand and professionalism.

A monument is a type of freestanding sign, distinctively designed to be at ground level, offering a more personal and direct form of communication with customers. Unlike tall pylon signs, which are elevated high on poles, monument signs maintain a low profile, harmoniously integrating with the surrounding landscape. This style of sign is strategically placed to catch the eye of passersby, whether they are on foot or in a vehicle, making them an excellent way to draw attention to your business.

Blank Monument Sign

The design of your sign is crucial. It's not just about having your business name and logo displayed; it's about creating a lasting impression. A well-placed monument sign with a professional-looking monument design can significantly enhance the look of your commercial property, be it a business park, an office building, or a strip mall. The key is to balance aesthetic value with practicality, ensuring that your sign is not only visually appealing but also conveys vital information about what your business offers.

The Importance of Design in Monument Signs

Monument Sign Design: More Than Just Aesthetics

When it comes to monument sign design, there are several important design elements to consider. The style of the sign should complement the architectural features of your building and the surrounding area. A well-designed sign can create a consistent look and feel, making it a permanent feature that enhances the overall design of your commercial premises and draws people in.

The area of your sign is also a critical consideration. It needs to be large enough to be easily noticed yet proportionate to the space it occupies. The use of outdoor signs involves a careful assessment of the existing monument sign, if any, and how a new or upgraded sign can better serve the business's needs.

Material Choices and Durability

Monument signs can be constructed from a wide variety of materials, including brick, stainless steel, stucco features, and more. The choice of material not only contributes to the look of your sign but also its durability. Weather-resistant signs are essential, especially in areas prone to harsh weather conditions. The longevity of your sign is important, as it is a long-term investment that should stand the test of time.

Visibility and Placement

The positioning of the signs is another crucial aspect. A strategically placed outdoor sign can make all the difference in how a driver notices your business. The sign should be placed in a location where it is easily visible from the main thoroughfares yet blends seamlessly with the local landscape. For businesses in high foot traffic areas, ensuring that the sign is at eye level and in a clear, open space is key to maximizing its impact.

Types and Uses of Monuments

Diverse Types for Various Business Needs

There are different types of monument sign types, each serving a specific purpose and catering to different types of businesses. From free-standing monument signs that stand alone and make a bold statement to more classic looks that create contrast with the surrounding architecture, the variety is vast. Some common types of monument signs include totem signs, which are tall and narrow, and ground-level signs, which are more low-profile and blend with the landscape.

Customization Options

In terms of design options, the possibilities are endless. From modern designs with digital displays to more traditional signs with neon signs or LED illumination, the style of design can be tailored to meet the specific needs of an individual business. The right details in design can turn a simple sign into a unique feature that not only provides information but also enhances the overall aesthetic of a building front.

Commercial and Industrial Applications

Monument signs are not limited to commercial outdoor usage. They are also widely used in industrial parks, shopping centres, and business entrances. Their solid and permanent design makes them an ideal choice for these settings, where making a lasting impression is crucial. For businesses located in extensive industrial parks or large areas, a well-designed monument sign can be a great opportunity to stand out and be part of the local landscape.

Cost and Investment Considerations

Understanding Monument Sign Cost

The cost of a monument sign can vary greatly depending on several factors, including the size, materials used, design complexity, and any additional features like lighting or digital displays. It's important for business owners to consider the initial investment in the context of the long-term benefits. A well-crafted monument sign is not just a signage solution; it's a marketing tool that can significantly boost brand awareness and attract customers.

Balancing Budget and Impact

While considering the sign cost, it's also essential to weigh the potential return on investment. A well-placed and attractively designed sign can have a large impact on attracting foot traffic and driving business. A business owner should consider the extended period over which the sign will serve its purpose, making it a cost-effective solution for broader advertising purposes.

The Lasting Value of Monument Signs

Monuments are a powerful tool in the arsenal of commercial and industrial signage. They offer a unique blend of functionality, design, and branding. For a business owner looking to make a lasting impression, invest in brand identity, and effectively communicate with potential customers, a well-designed sign is an excellent choice. At Sign Crafters, we understand the importance of creating signs that not only meet the individual business’ needs but also stand as a testament to the business's commitment to quality and professionalism. Whether it's for a business park, a shopping centre, or an office building, a monument is more than just a sign; it's a statement.

The Enduring Appeal of Monument Signage

Monument signage, especially those incorporating materials like brick, offers an enduring appeal that resonates with people. This type of sign, often contrasted with the taller pylon sign, provides a sense of permanence and stability. For businesses located in areas with significant foot traffic, such as near parking lots or office buildings, a ground-level sign can be particularly effective. These signs are not just markers; they are landmarks that people come to recognize and associate with the stability and presence of a business. The benefits of monument signs extend beyond mere visibility; they contribute to the overall perception of a business as established and trustworthy.

Monuments: A Strategic Choice for Businesses

For Sign Crafters, recommending a freestanding sign, particularly a monument, is often a great way to meet a business's specific needs. These signs offer numerous advantages, such as visibility and branding. Positioned at ground-level, they are easily seen by those walking or driving by, making them ideal for locations like shopping centers and office parks.

The style of sign chosen can greatly influence how a business is perceived. A ground-level sign, with its close proximity to the viewer, offers a more personal and direct connection. This style of sign is especially effective in areas like parking lots or along busy streets where they can be easily seen by passersby. For businesses in office buildings or business parks, a monument serves as a distinguished marker that not only guides visitors but also enhances the professional image of the area. 
Wabash Valley College Monunment Sign

Monument signs are a versatile and effective type of sign that offers numerous advantages for businesses. The strategic placement for maximum visibility, or the careful consideration of style and design, these signs are an integral part of a business's communication and branding strategy. At Sign Crafters, we understand the importance of creating monument signs that not only capture attention but also stand as a lasting symbol of a business's quality and professionalism.

Understanding the Distinctions: Monuments vs. Pylon Signs

When navigating the world of commercial signage, understanding the differences between monuments and pylons is crucial for a business. Monuments are typically ground-level installations characterized by their low height and integration with the landscape. They are often constructed from durable materials, providing a sense of permanence and stability. These signs are designed to be at eye-level, offering a direct line of sight for pedestrians and drivers alike. In contrast, pylon signs are much taller structures, often mounted on poles and towering above the surrounding area. They are designed to be seen from a distance, making them ideal for businesses located near highways or large roads where high visibility from afar is key. While monuments offer a more subtle and elegant approach, pylon signs are about maximizing exposure and impact.

Contact Sign Crafters Today!

Is your business ready to stand out from the crowd? The right signage can make all the difference. When you're looking for the sophisticated appeal of a monument sign, Sign Crafters is here to bring your vision to life. Contact us now to learn more. Let's explore how we can enhance your brand's presence and draw the attention your business deserves.

For questions or more information about ordering a monument sign, please contact our Sales Department at 1-800-742-3655 or click here to contact us. Quotes are available within 24 hours.