Channel Letters adorn Big R in Burlington, WI

Big R ® in Burlington, Wisconsin came to Sign Crafters for channel letters for the top name brands that they carry such as Cub Cadet ®, Under Armour ®, Winchester ®, Carhartt ® and Stihl ®.


Big R began in Illinois in 1964 opening their first store in Watseka, IL. With 20 stores to date, Big R stocks a variety for products including apparel and footwear, pet supplies as well as products for farms and ranches.

No stranger to working with regional brands, Sign Crafters both manufactured and installed the channel letters for Big R ®.

Channel Letters Illuminate your brand

Channel letter signs offer high visibility for your brand. With the advent of LED, channel letters illuminated with LED offer an economical light source and is a popular choice with clients. Our reverse channel letters that are lit utilizing LED creates a stunning halo effect on the wall behind the letters providing even more attention to your brand.


All of our channel letters are UL® listed and shipped fully assembled and ready to install.

Channel Letter Fabrication Styles

Sign Crafters also offers a selection of fabrication styles for channel letter faces.

• Flat with Jewel trim
• Shoebox-formed to fit tightly around the return of the letters

Whether you are looking for a 12” letter or a 12’ channel letter, we can create exactly what you need at a competitive price.

Business Signs you can count on!

At Sign Crafters, we’re proud of our state-of-the-art sign shop and the dedicated craftsman who produce the finest signs for our customers.

From small local businesses and community organizations to large regional and national accounts, we have been designing, manufacturing and installing the highest quality business signs for over 50 years.

Contact business sign manufacturer Sign Crafters to learn more about our channel letter signs and installation or call (800)742-3655 today!